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Created opt-out language that was confusing and counterintuitive

Company

Shutterfly

Date

Jun 2, 2021

Industry

Other

Description

A link to unsubscribe from reviewing a purchased Shutterfly product goes to https://preferences.powerreviews.com where your choices for two separate opt-out choices are “yes” and “no” with labels that contradict each other e.g. “Receive request emails to write reviews after you make purchases on this site.” and “unsubscribe.” This is clearly intentional obfuscation.

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